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Cancer Prevention Unit and WHO Collaborating Centre for Tobacco Control

Our Work

Cancer Prevention Unit | Our Work

© DKFZ, Cancer Prevention Unit

Project: Media Monitoring

The project "Media Monitoring: Advertising for Tobacco, Related Products and Alcohol in Social Media" (December 1, 2022 to May 1, 2023; ongoing), funded by the Federal Ministry of Health, aims to show for the first time for Germany to what extent and with which messages and target groups advertising for e-cigarettes, heated tobacco products and alcohol is available in social media and in the German language.
In a complementary part of the project, funded by the Baden-Württemberg Cancer Association, it will be determined to what extent and in what form the HPV vaccination is addressed in social media.

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