Strategic Communication and Public Relations

Large publicity campaign for Cancer Information Service launched

No. 28 | 02/07/2015 | by ms

For many cancer patients and their families, the Cancer Information Service (KID) at the German Cancer Research Center (DKFZ) is an important resource for all questions concerning cancer. People from all over Germany use the service; however, most users are from the southern German state of Baden-Württemberg and its neighboring states. In order to make the Cancer Information Service more widely known throughout Germany, the DKFZ will launch a major campaign consisting of posters, TV spots and online banners in 2015.

© dkfz.de

The Cancer Information Service offers a whole range of services: A team of physicians answers all questions about cancer via telephone (0800-420 30 40, daily from 8 a.m. to 8 p.m., toll-free within Germany) or e-mail (krebsinformationsdienst@dkfz.de). They provide readily understandable and up-to-date answers to callers’ questions about cancer-related topics such as prevention, early detection, diagnosis, treatment and living with cancer. This information is based on a scientifically sound knowledge database. In addition, its certified website www.krebsinformationsdienst.de provides plenty of informational material for anyone interested in the topic of cancer. Continuously increasing user numbers and their daily positive feedback are indicative of the importance of the Cancer Information Service for cancer patients and their families.

“We often have cancer patients telling us how much they appreciate our service, but that they had been unaware of it until they were affected by cancer,” says Dr. Susanne Weg-Remers, head of the Cancer Information Service.

The vast majority of users of the Cancer Information Service (KID) come from Baden-Württemberg and its neighboring states. “We want to help people across all of Germany with our offerings. Therefore, we will start a major campaign in the summer of 2015,” says Prof. Dr. Otmar D. Wiestler, Chairman of the Management Board and Scientific Director of the German Cancer Research Center (Deutsches Krebsforschungszentrum, DKFZ).

In addition to mounting posters containing the slogan “Questions about cancer? We are there for you!” in big cities throughout Germany, the campaign will also include online banners at various Internet health portals and a TV spot that will be broadcast in July and August on the German TV channels Sat1, Sat1 Gold and Kabel1.

The DKFZ is convinced that this will help raise public awareness of the Cancer Information Service, particularly in the northern and eastern German states. As a result, more cancer patients and their families as well as the general public will be able to benefit from the customized information provided by the Cancer Information Service.

A picture for this press release is available at:
www.dkfz.de/de/presse/pressemitteilungen/2015/bilder/keyvisual_KID.jpg

The German Cancer Research Center (Deutsches Krebsforschungszentrum, DKFZ) with its more than 3,000 employees is the largest biomedical research institution in Germany. More than 1,300 scientists at the DKFZ investigate how cancer develops, identify cancer risk factors and search for new strategies to prevent people from developing cancer. They are developing new methods to diagnose tumors more precisely and treat cancer patients more successfully. The DKFZ's Cancer Information Service (KID) provides patients, interested citizens and experts with individual answers to all questions on cancer.

Jointly with partners from the university hospitals, the DKFZ operates the National Center for Tumor Diseases (NCT) in Heidelberg and Dresden, and the Hopp Children's Tumour Center KiTZ in Heidelberg. In the German Consortium for Translational Cancer Research (DKTK), one of the six German Centers for Health Research, the DKFZ maintains translational centers at seven university partner locations. NCT and DKTK sites combine excellent university medicine with the high-profile research of the DKFZ. They contribute to the endeavor of transferring promising approaches from cancer research to the clinic and thus improving the chances of cancer patients.

The DKFZ is 90 percent financed by the Federal Ministry of Education and Research and 10 percent by the state of Baden-Württemberg. The DKFZ is a member of the Helmholtz Association of German Research Centers.

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